LA VIE EST BELT, our friends and partners at LASTCOBBLE
3 words characterize this company and its purpose: Virtuous, Transparent and Optimistic. La Vie est Belt designs and democratizes products with a positive impact, positive for the planet and people. Did you know that more than 10 million bicycle tires are burned every year in Europe? These waste materials have become their raw material. They […]
LASTCOBBLE’s tips for riding efficiently on the Flandrian cobbles.
The cobblestones of Northern France and Belgium are world-famous. A fame that is, admittedly, shared a bit with our Parisian friends from the Montmartre hill since Wout Van Aert‘s victory in the Tour de France under the rain. They represent a unique challenge for any cyclist, and that’s what we love: challenges. Unstable, irregular, and […]
World War I and cycling routes between Lille and Belgium: A duty of remembrance proposed by LASTCOBBLE
Our LILLE base camp is located 10 km from French Flanders and Western Belgium. This landscape preserves many traces of the First World War; it is a major territory for international remembrance tourism. You will discover necropolises, memorials, museums, remains of trenches, and villages marked by fighting that lasted more than 4 years. It is […]
Gent–Wevelgem: the Flemish classic that never lies
Sandwiched between the Tour of Flanders and Paris–Roubaix, this Franco-Belgian race reveals a rider’s true character better than any other. Portrait of a race that must be earned. -250 KM Distance + 10 Bergs Difficulty 22% Kemmelberg max CONTEXT HISTORY A repositioned race, a rediscovered reputation Long held on a Wednesday, Gent–Wevelgem occupied a strategic […]
Do you know BIVO?
I never imagined you could innovate so much on something as simple as the bottle you take with you when you ride a bike—and BIVO has done it.In fact, the bottle is both essential for riders’ proper hydration, and also a common promotional item for teams, shops, and clubs. The bottle is an integral part […]
Gent–Wevelgem, our favorite Flemish classic.
This race embodies the pure philosophy of Flemish cycling. Look at its record and the podiums to truly understand how tough this race is. Wedged between the Tour of Flanders and Paris–Roubaix, it used to be held on Wednesday, allowing teams to keep the pressure on between the two Sunday Monuments. In 2011, the UCI […]
Why is winning the Tour of Flanders synonymous with eternal glory for Belgians?
The Tour of Flanders has been the main race of the season in Belgium since its creation in 1913. Naturally, the reputational challenge of this race is on par with the renown of Liège-Bastogne-Liège, nicknamed “La Doyenne,” but the latter takes place in Wallonia. Cycling is a very popular mode of transport in Belgium, due […]
Which bike to choose for riding on cobblestones?
Why is Flanders a paradise for passionate cyclists?
Paris-Roubaix, Tour of Flanders: the most legendary cobbled sectors in cycling
