3 words characterize this company and its purpose: Virtuous, Transparent and Optimistic.
La Vie est Belt designs and democratizes products with a positive impact, positive for the planet and people.
Did you know that more than 10 million bicycle tires are burned every year in Europe? These waste materials have become their raw material. They transform fire hoses, tires, and second-hand sheets into everyday products.
Their suppliers and product manufacturing are located less than 200km from their workshops, which are only 2 km from the Roubaix Velodrome.
Furthermore, La Vie est Belt has a mission to promote local employment and expertise. Through partner workshops that employ people with disabilities or in precarious situations, they aim to raise awareness among their customers about social and solidarity-based inclusion.
The company turns 10 this year, 10 years of success, emotions and smiles.
You can find their products online on their website (https://lavieestbelt.fr/collections/all) or in partner stores. It’s a great gift idea, and you’ll be doing a good deed through this purchase.
The recycled tire belt you’re about to buy has certainly rolled on the roads of Paris-Roubaix, the Tour of Flanders or all the other monuments of cycling. Hubert and Clément, the owners, are a bit crazy about cycling, just like us.
By the way, for your next stay at LASTCOBBLE we’re preparing a visit to their workshops, a meeting with the artisan workers who work on site and plenty of other surprises. You won’t leave empty-handed!