LASTCOBBLE’s tips for riding efficiently on the Flandrian cobbles.

The cobblestones of Northern France and Belgium are world-famous. A fame that is, admittedly, shared a bit with our Parisian friends from the Montmartre hill since Wout Van Aert‘s victory in the Tour de France under the rain. They represent a unique challenge for any cyclist, and that’s what we love: challenges. Unstable, irregular, and […]

Do you know BIVO?

I never imagined you could innovate so much on something as simple as the bottle you take with you when you ride a bike—and BIVO has done it.In fact, the bottle is both essential for riders’ proper hydration, and also a common promotional item for teams, shops, and clubs. The bottle is an integral part […]

Gent–Wevelgem, our favorite Flemish classic.

This race embodies the pure philosophy of Flemish cycling. Look at its record and the podiums to truly understand how tough this race is. Wedged between the Tour of Flanders and Paris–Roubaix, it used to be held on Wednesday, allowing teams to keep the pressure on between the two Sunday Monuments. In 2011, the UCI […]

Why is winning the Tour of Flanders synonymous with eternal glory for Belgians?

The Tour of Flanders has been the main race of the season in Belgium since its creation in 1913. Naturally, the reputational challenge of this race is on par with the renown of Liège-Bastogne-Liège, nicknamed “La Doyenne,” but the latter takes place in Wallonia. Cycling is a very popular mode of transport in Belgium, due […]

i am a title

I had the pleasure of interviewing Antoine, creator of Songe with his partner Fiona—an app he describes as “the Strava of reading.” What we discover in this interview: The Songe Project – A platform for sharing reading experiences among friends– Over 300 users and 1,000 posts since launch– Product vision: covering the entire reading journey […]

Why is Paris-Roubaix called ‘The Hell of the North’?

This global cycling monument is known by several names or epithets. Let’s focus on its name, ‘The Hell of the North’. Contrary to popular belief, this nickname initially comes from landscapes ravaged by the First World War. Indeed, a few zealous Parisian journalists, curious to scout the route of the 1919 edition, discovered upon arrival […]